A Closer Look At Popular Responsive Web Design Trends In 2015

In a nutshell, responsive web design, simply known as RWD, is a relatively new approach to web design as we know it, the sole difference is that RWD aims to craft websites in such a manner that they provide an optimal viewing experience for all visitors of that particular website. It often happens that websites do not load correctly when accessed via tablet or smart phone, and this makes the whole experience very bothersome and time-consuming for online surfers who want to find out what they are looking for quickly and effortlessly.

Approximately half of the online users navigate the Internet via their mobile devices, this is why it is of utmost importance to properly optimize websites in order to make them mobile-friendly, easy to access, to read and to navigate at the same time, while reducing the need for scrolling, panning or resizing, all of which are very time-consuming. This is where responsive web design steps in and optimizes websites so that they can be easily accessed and enjoyed through just about any device, not just desktop computer monitors.

An Overview Of RWD Trends In 2015

Responsive web design trends have changed and evolved a lot, but RWD still has a very long way to go, given the fact that only a fraction of the hundreds of millions of online websites are properly optimized today. In 2015, a RWD-designed website will automatically adapt its layout depending on the viewing environment (such as tablets or smart phones, for instance), by relying on a set of versatile and flexible elements, such as flexible images, CSS3 media queries, as well as fluid grids designed to take the user experience to the next level of online navigation.

One of the expected RWD trends next year is known as “Adaptive delivery”, and it targets online retail stores. The number of online shops has sky-rocketed over the past decade, and e-commerce has truly blossomed, thus allowing people to place orders online with only a touch of a button. Having said that, more than half of the mobile phone and tablet users have complained about the long waiting time and the slow loading of online stores or retail shops, therefore RWD will target this with adaptive delivery that is designed to speed up the loading time and to save the mobile device users a lot of time and hassles.

In order for this to be possible, RWD specialists are expected to embed various codes for tablets, desktops and smart phones – each code aiming to instantly identify the mobile device used for accessing the website in question, in order to adjust its design accordingly. With the help of adaptive delivery, which loads different CSS and HTML batches along with only the information that is vital for the user who accesses the website via a mobile device (filtering the unnecessary information and the clutter, thus increasing the loading time), tablet and smart phone users will be able to access online marketplaces faster and more efficiently.

Adaptive delivery is certainly expected to become a standard in the online environment within the next few years, and all those who want to launch an online retail shop will want to ask for it: in the end, adaptive delivery benefits both the buyer and the seller on many different levels, as not only does it allow the mobile device user to find what he is looking for faster and without too much effort, but it also allows the online retail store owner to diversify his target market, while boosting his sales and revenue at the same time.

In addition to helping users and retail store owners, RWD trends in 2015 are also expected to benefit world-renowned brands who are looking forward to understand the environments used by users, in order to access their website. This will be possible by integrating various sensors into the hardware and the software elements of each website that adopts responsive web design, thus allowing brand managers (and not only) to understand the behavior of the customer by looking only at the online navigating behavior of the user. This way, websites will be able to break down pieces of news and content in order to provide the reader with only the piece of information that he or she is looking for, and once again, this is a win-win situation.