We find this topic so important that we place it as the first button of our website.
Hopefully, the scenarios appended below, will be provoke your thoughts.
1. Your search habits are similar to your potential customers.
If you need information in a real hurry, and we mostly are, would you go straight to the Internet or scour your premise for a directory, or old magazine or newspaper etc? If your answer is the Internet first, then that’s also where your potential customers would try and find you.
2. The Internet is no longer a novelty.
Internet connectivity, speed of delivery, modes of accessibility (gadgets like computers, Pads, smart phones etc) and availability (office, wifi, etc) are no longer issues. These, let’s call them roads, lead to the Internet. Shouldn’t you take advantage of it better?
3. Why are your competitors’ websites ranked in the front pages of the search engine while yours is not?
Among the myriad criteria (algorithms) that the search engines deploy to determine the ranking of your web pages, a critical decider would be the quality and density of your contextual contents. There are lots of “nice looking” websites with equally nice photos but alas the lack of quantity and quality of textual contents did these “nice looking” websites no favours with the search engine robots.
4. Even though your website is ranked high in the search engines, but you don’t seem to be getting many enquiries?
I like to use the analogy likening a website to a restaurant. Just being in a good location does not necessarily mean assured business. Your website has to be well presented with good photos, helpful and useful information, loads reasonably fuss and ultimately looks fresh. A five-year old website looks like a five-year old website. It looks outdated like our hairstyle of five years ago. Websites must change with the times too! After all, it’s your virtual shop front!
Another very possible reason is you could be ranked high but with a wrong keyword. Example: a “measuring instrument” used by cooks. Most people looking for industrial measuring instruments would just type “measuring instrument” in Google, and you are going to get lots of industrial measuring instrument websites. So, if you were selling measuring instruments for food and beverage, it’s quite natural your website would be ignored.
5. If people type my domain address, they can find me.
Yes, they certainly can but the objective of floating your website in the Internet is to attract visitors who don’t know you but want to buy your type of products or services. That’s why we search for your products and services via
And that’s why you ought to be ranked in front to enjoy optimum exposure.
There are more anecdotal examples that we share with you throughout the website.
Our sole objective is to share our experience and expertise with you and in the event you need to engage a service provider from our field, you are at least well informed.