10 Laws of Social Media Marketing
Nobody knows your business better. We can pull of an extraordinary social media campaign on your behalf but nothing here is eternal, unless you take good care of it. We often make sure business owners work hand in hand with us to have better understanding. Again, nobody can handle and update your social media platforms as frequent as you do. Business owners should always leverage the power of social media marketing to help elevate audience. Of course without experience or guidance this journey is challenging. Here are some tips that might help you to kick start your very own social media campaign.
The Law of Listening. In any form of communications listening takes up the majority in contribution to a successful communication. Learn to interact, take in feedbacks and reviews from your social media platforms. By doing so it helps you to understand your audience and their expectations so you can plan your marketing strategies ahead.
The Law of Focus. Instead of trying to please everybody or make broad marketing strategies, stick to one instead. It is always better to specialize. The ultimate goal here is to build a strong brand name with focused social media and contents.
The Law of Quality. I’m pretty sure marketing consultants advise to make updates everyday on your platforms. It could be true, only if your contents have qualities. We want to have 1,000 shares on your contents, rather than 10,000 reads and disappears afterwards.
The Law of Patience. Patience is key. Social media success does not happen overnight. Don’t expect miracles to happen after a week of good contents sharing. Remember social media marketing is an exponential effort. You might need to commit long enough to realize and achieve results.
The Law of Compounding. Sharing is caring, and that is what we want our followers to do. Quality contents trigger sharing among their own circles. The law of compounding emphasizes on your contents and websites to go viral on social media.
The Law of Influence. Spend time with people who you think is important for your business online, whether if they are interested in your business or manufacturers that you could engage. They are most often an authority’s source in gathering information and interesting facts in your industry.
The Law of Value. Don’t get overwhelmed by promoting your product and service 24/7 on your platforms. Focus more on creating value on contents; engage your customers more to develop a long lasting relationship. In time, these will be your channel of word-of-mouth advertising for your business.
The Law of Acknowledgement. Always bear in mind every person that is online might be your possible customer in the future. Start acknowledging every one of them; it will play important roles towards your social media success. SO always remember to acknowledge every person who reaches out to you.
The Law of Accessibility. Don’t publish contents for the sake of exposure. Participate in the comment sections and be available when there are queries and conversations. Followers have the luxury in choosing different sources and they will not hesitate to replace you.
The Law of Reciprocity. Don’t expect people to follow your page and feeds as if they have the responsibility to do so. Never take followers for granted. Do the same thing and follow their feeds if you think they will be a good source for you in the future.