If you have existing or new website but it doesn't show up in Google search engine result page (SERP), then your website is literally going nowhere in Google. And you want to know why is that?
There are many factors that are preventing your website from showing up in Google search results. There could be a technical such as a "no index" tags coded into your website by the person designing your website. Naturally Google would not index or visit your website when such a tag is in your website. Or if your website is using dynamic URL, it is also possible for Google not being able to index your website properly. Another possible scenario is that your website "penalized" by Google for containing duplicate content, meaning you have inadvertently taken and used contents taken from other websites.
But most of the time, the reason is because your website isn't optimized for search engine crawling. Therefore, to engage Search Engine optimization (SEO) specialists like us to conduct a thorough SEO audit to determine the problem areas before the start of any SEO project. This will give you a clear diagnosis of where your website stands in regards to Technical SEO optimization, On-site optimization and Off-site optimization requirements.
Google "indexes" a website to determine its content, structure and link profile. Google uses formula known as an algorithm to determine the "relevance" and "authority" of the website. This algorithm deploys more than 200 signals (think of them as a requisites) to determine a website's ranking in the search engine results page (SERP) to fulfil a specific search query from a user.
Your website needs to be optimised through a process known as Search Engine Optimisation (SEO). A reliable SEO company will do all the pertinent search engine optimization works to improve the visibility of your website in the search engines so that it can rank well in the organic search result page. It is also important to note that the Google search engine algorithm undergo frequent changes which also means SEO work is a continual endeavour to keep up and stay abreast of these changes.
Technical Google SEO ranking factors appraise the overall performance of your website such as:
Google wants to give it's users a good user experience. If you website's page loading speed is slow, you are not going to find favour with Google.
Google predominantly uses the mobile version of a website when evaluating a page. If your website is not mobile friendly, Google would probably give it a miss.
Search engines like Google use bots to crawl and index different pieces of contents from your website. A well structured internal links help them analyse and properly index this information. Make it easy for Google to reward you with higher rankings.
People use keyword phrases when they go to a search engine like Google to find what they are looking for. Therefore it makes sense to create good contents in your website that directly addresses these search queries.
Make it easy for Google to learn more about your website pages by inserting keywords you wish to rank into specific pages on your page title and header tags. Think of it as proper labelling for Google to understand you better.
A meta description provides a snippet (summary) of the information about the page. This is displayed in search results. A well written meta description promotes better click rate.
Also known as an alt-tag, it helps search engines like Google understand the image, take information (index) it properly.
Your website URL is your address of a webpage on the web. It's the most direct way for someone to visit a page on your website. But first let's clear the confusion between what's a domain name and what's an url.
https://www.simple-seocompany.com is a domain name
https://www.simple-seocompany.com/webdesign is an URL
The URL is one of the most important parts of the page Google looks at to determine what a page is about.
Search trends and patterns change over time. Contents lose value over time. Your competitors have better contents. Google values "freshness", accuracy and relevancy of contents in your website. Update your contents frequently where appropriate.
More and more consumers rely on search engines like Google to help them find everything from household products to essential services. This means that regardless of what your business offers, your target audience is likely searching for products or services on search engines like Google. Therefore, search engines optimization (SEO) has become an essential part of an effective online marketing strategy. Since search engines evolved, SEO marketing has been the primary driver of organic traffic and is a critical key to increase the online visibility of your website. Research shows that average 51% of all traffic (all sectors average) was derived from organic search.
Local SEO (local search engine optimization) is a process of SEO efforts and strategies designed to improve the visibility of your website on Google and other search engines when people close to your physical location perform a search or when a search phrase includes a specific location. For example, "printing company Kuala Lumpur".
Local SEO focuses on the optimization efforts of local brick-and-mortar businesses with a physical location that operate within a certain geographic area. Local search rankings occur when a user includes a local keyword phrase in their search or while the search engine detects the location from an user's device. For example, local SEO is what helps businesses surface in Google Maps or search results when someone using a mobile phone searches "best pizza near Petaling Street" or "pizza near me". The same goes for people who are looking to visit your town or city and searching for businesses in your area in advance.
If you have already engaged the service of an SEO company in Malaysia, you may wonder why do you need to care about local SEO? Well, a good SEO company like us would also be employ local SEO tactics so that not only would your website rank on a country wide scale but also on a pinpoint location where your physical business is situated. You end up having the best of everything.
We can, in good conscience, write a long list of reasons, why you should enlist our help to manage your online marketing. But we think five major reasons should be enough paint a clear picture here:
Choosing a search engine optimization (SEO) agency can be a daunting task. There are so many options out there, and they all offer different reasons for you to choose them. Some of the SEO companies you come across may offer SEO guarantees or money back guarantees. At first, an SEO guarantee might seem like a great reason to choose an SEO company. In reality, though, a guarantee is a sign you should look elsewhere for SEO services. Choosing an SEO company that offers guaranteed SEO services comes with significant risks and often leads to lackluster results or even substantial damage to your rankings. You can't make a guarantee about something you can't control. Google has explicitly warned companies not to work with SEO companies that offer guaranteed SEO result.
In Google's Beginner SEO documentation in Google Search Central, Google says: "Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else."
Google also notes that "No one can guarantee a #1 ranking on Google" and warns companies to "beware of SEO companies that claim to guarantee rankings."
In Simple's case, a very high percentage of our clients have been with us for an average of 8-10 years. Goes to prove we have delivered year on year.
Our SEO services contract is for the duration of one year. We furnish monthly SEO reports indicating your contracted keyword rankings as a result of our SEO effort.
We view SEO as a fundamental strategy to optimize a website to enable it to rank in a search engine such as Google. However, in today's competitive business environment, a successful online strategy demands a firing on all fronts multi faceted approach. Thus we use and deploy a combination of search engine marketing m(SEM) strategies such as Google AdWords, Google Display Network Marketing (GDN), Google Re-marketing to further promote and increase visibility of your website, business and brand.
Search engine keyword rankings are based on a variety of factors such as the SEO-friendliness of your website and the level of competition of your industry. If there are a lot of websites targeting the same search terms, it usually may take longer time to rank into the first page of Google search engine results. While we can estimate how long it will take for your website to go up in page #1, we cannot predict exactly when a search engine will favour your website over a competitor. From our experience, in normal circumstances, we are able to get most, if not all of our clients target keywords ranked in the top page within a 3-4 month window.
Determining a cost to achieve your website ranking on Google search engine involve many factors that only a thorough audit, especially in the areas of technical and On-Page SEO compatibility can reveal.
However, instead of adopting myriad fees for different cases, we have opted for a fixed annual fee that covers the entire gamut of SEO work with much success.
The said fee will include initial consultancy, a thorough audit of your existing website for technical SEO ranking suitability, the necessary fixes required thereof, identification and evaluation of target keyword phrases, clear and thorough explanation of the salient SEO processes involved, forecast of deliverables, all complemented by scheduled reviews. We are aware of the huge disparities in fees charged by a raft of SEO outfits in the market. And all made worst by a mind numbing assortment of so called "packages". Some would require you to take on a second mortgage to pay for the privilege while others are suspiciously "cheap" you wonder how they make rent.
We do not ever take short cuts, even think of circumventing Google's algorithm by employing cheap and dirty tricks also known as black hat SEO which may harm your website's rankings or worst, getting your website blacklisted by Google. You would incur opportunity cost, money and time to repair the damage.la lot more m Online marketing initiatives like SEO need not be overly complicated. We suspect it is made out to be highly technical and abstract to justify outrageous fees. We charge a "middle of the road fee" that pays our efforts fairly and in return, you get the desired results. As Simple as that.