What is Search Engine Optimization (SEO)?

Search Engine Optimisation (SEO) is a process of optimising your website with the goal of improving your rankings in the search engine results page (SERP) and gain more organic (free) traffic.

Why Can't Your Website Rank on the First Page of Google?


If you have existing or new website but it doesn't show up in Google search engine result page (SERP), then your website is literally going nowhere in Google. And you want to know why is that?

There are many factors that are preventing your website from showing up in Google search results. There could be a technical such as a "no index" tags coded into your website by the person designing your website. Naturally Google would not index or visit your website when such a tag is in your website. Or if your website is using dynamic URL, it is also possible for Google not being able to index your website properly. Another possible scenario is that your website "penalized" by Google for containing duplicate content, meaning you have inadvertently taken and used contents taken from other websites.

But most of the time, the reason is because your website isn't optimized for search engine crawling. Therefore, to engage Search Engine optimization (SEO) specialists like us to conduct a thorough SEO audit to determine the problem areas before the start of any SEO project. This will give you a clear diagnosis of where your website stands in regards to Technical SEO optimization, On-site optimization and Off-site optimization requirements.

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So, how does Google rank websites?

Google "indexes" a website to determine its content, structure and link profile. Google uses formula known as an algorithm to determine the "relevance" and "authority" of the website. This algorithm deploys more than 200 signals (think of them as a requisites) to determine a website's ranking in the search engine results page (SERP) to fulfil a specific search query from a user.

Your website needs to be optimised through a process known as Search Engine Optimisation (SEO). A reliable SEO company will do all the pertinent search engine optimization works to improve the visibility of your website in the search engines so that it can rank well in the organic search result page. It is also important to note that the Google search engine algorithm undergo frequent changes which also means SEO work is a continual endeavour to keep up and stay abreast of these changes.

What are the factors that affect SEO ranking on Google?
There are three major ranking factors that speaks empirically to Google's prevailing algorithm.
Done right, you gets lots of traffic.
Done poorly, tough.

What are the three major SEO factors that affect your website's ranking on Google?

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Technical Google SEO

Ranking Factors
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On-page Google SEO

Ranking Factors
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Off-page Google SEO

Ranking Factors
Technical Google SEO Ranking Factors

Technical Google SEO ranking factors appraise the overall performance of your website such as:

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Site and Page Speed

Google wants to give it's users a good user experience. If you website's page loading speed is slow, you are not going to find favour with Google.

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Mobile friendliness of your website

Google predominantly uses the mobile version of a website when evaluating a page. If your website is not mobile friendly, Google would probably give it a miss.

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Internal links of your website

Search engines like Google use bots to crawl and index different pieces of contents from your website. A well structured internal links help them analyse and properly index this information. Make it easy for Google to reward you with higher rankings.

On-page Google SEO Ranking Factors
On-page SEO (also known as "on-site SEO") means optimizing your web page contents. Google wants to give its users search results that are useful, interesting, educational and updated about a product or service. If your website has all that, then Google likes it which then translates to a better ranking. Common on-page SEO practices include optimizing:


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Keyword Targeting

People use keyword phrases when they go to a search engine like Google to find what they are looking for. Therefore it makes sense to create good contents in your website that directly addresses these search queries.

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Title and header tags

Make it easy for Google to learn more about your website pages by inserting keywords you wish to rank into specific pages on your page title and header tags. Think of it as proper labelling for Google to understand you better.

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Meta description

A meta description provides a snippet (summary) of the information about the page. This is displayed in search results. A well written meta description promotes better click rate.

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Image alt-text

Also known as an alt-tag, it helps search engines like Google understand the image, take information (index) it properly.

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URL structure

Your website URL is your address of a webpage on the web. It's the most direct way for someone to visit a page on your website. But first let's clear the confusion between what's a domain name and what's an url.

https://www.simple-seocompany.com is a domain name
https://www.simple-seocompany.com/webdesign is an URL

The URL is one of the most important parts of the page Google looks at to determine what a page is about.

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Quality of your contents

Search trends and patterns change over time. Contents lose value over time. Your competitors have better contents. Google values "freshness", accuracy and relevancy of contents in your website. Update your contents frequently where appropriate.

Off-page Google SEO Ranking Factors
Off-page SEO (also known as "off-site" SEO) involves external optimisation practices that are carried out away from your site rather than on it.

Backlink building is the main technique used on off-page SEO. You want to have backlinks from high quality external websites linked to you. Think of your website getting good reviews from others and in Google's eyes, that makes your website valuable.
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Why SEO is Essential to Your Business Website?

More and more consumers rely on search engines like Google to help them find everything from household products to essential services. This means that regardless of what your business offers, your target audience is likely searching for products or services on search engines like Google. Therefore, search engines optimization (SEO) has become an essential part of an effective online marketing strategy. Since search engines evolved, SEO marketing has been the primary driver of organic traffic and is a critical key to increase the online visibility of your website. Research shows that average 51% of all traffic (all sectors average) was derived from organic search.

What is Local SEO?

Local SEO (local search engine optimization) is a process of SEO efforts and strategies designed to improve the visibility of your website on Google and other search engines when people close to your physical location perform a search or when a search phrase includes a specific location. For example, "printing company kajang".

Local SEO focuses on the optimization efforts of local brick-and-mortar businesses with a physical location that operate within a certain geographic area. Local search rankings occur when a user includes a local keyword phrase in their search or while the search engine detects the location from an user's device. For example, local SEO is what helps businesses surface in Google Maps or search results when someone using a mobile phone searches "best pizza near Petaling Street" or "pizza near me". The same goes for people who are looking to visit your town or city and searching for businesses in your area in advance.

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Why is Local SEO Beneficial to Your Business?

If you have already engaged the service of an SEO company, you may wonder why do you need to care about local SEO? Well, a good SEO company like us would also be employ localSEO tactics so that not only would your website rank on a country wide scale but also on a pinpoint location where your physical business is situated. You end up having the best of everything.

A quick intro about us… Simple Internet Communications Sdn Bhd
Simple Internet Communications (SIC) has 21 years of experience in helping businesses navigate and profit from a strong online presence. Not only do we help businesses here with local online exposure but also to overseas markets where they wish to expand to. We specialise in the following areas on online marketing:
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Search Engine Optimizatio (SEO)

SEO helps your website ranked and seen on
Google and other search engines.

Google Ads

Pay as you go. Flexible budget.
Start and stop anytime you like.

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Web Design & Development

Responsive Web Design (RWD) displays perfectly on desktops, tablets and smartphones.

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Social Media

Build your brand personality and values
in targeted social spaces.

Why Choose Simple as Your SEO Partner?


We can, in good conscience, write a long list of reasons, why you should enlist our help to manage your online marketing. But we think five major reasons should be enough paint a clear picture here:



01.
We have 21 years of experience plowing the internet arena. Closer to home in Malaysia, we have the experience to know what strategies would work for our clients and what won't. Our years in this game proved not only our expertise, but it also points to our continual relevance with the ever changing online landscape. We have dealt with literally all types of businesess imaginable. Thus we come to you already wise to your business type and needs.

02.
We have a good and established reputation with a portfolio of clients staying with us for an average of 8-10 years. We have helped our clients navigate the online space with suitable strategies that saw safely through good and tough business cycles.

03.
We make no empty boasts or implausible promises to our clients. We do not employ marketing gimmicks to win your business like some out there claiming to deploy Artificial Intelligence to perform SEO or some other quackery.

04.
We think of SEO as an art form. Our core team have, over the years, each found their particular strength and settled into their individual speciality.

05.
When you engage us, you deal with the principals of the company directly. No sales people. Always a direct line to us 24/7/365.
Keep things simple and cost effective
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To find out for yourself if we are as good as we claim, just one phone call and we will be at your office to do a presentation with no pressure or obligation thereafter.
Better still, call us in to pitch alongside other SEO companies same day, same time, face to face in open format.
+603-8994 0500
+6012-312 5013
enquiry@simple-seocompany.com

Common SEO Questions

Choosing a search engine optimization (SEO) agency can be a daunting task. There are so many options out there, and they all offer different reasons for you to choose them. Some of the SEO companies you come across may offer SEO guarantees or money back guarantees. At first, an SEO guarantee might seem like a great reason to choose an SEO company. In reality, though, a guarantee is a sign you should look elsewhere for SEO services. Choosing an SEO company that offers guaranteed SEO services comes with significant risks and often leads to lackluster results or even substantial damage to your rankings. You can't make a guarantee about something you can't control. Google has explicitly warned companies not to work with SEO companies that offer guaranteed SEO result.

In Google's Beginner SEO documentation in Google Search Central, Google says: "Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else."
Google also notes that "No one can guarantee a #1 ranking on Google" and warns companies to "beware of SEO companies that claim to guarantee rankings."

In Simple's case, a very high percentage of our clients have been with us for an average of 8-10 years. Goes to prove we have delivered year on year.

Our SEO services contract is for the duration of one year. We furnish monthly SEO reports indicating your contracted keyword rankings as a result of our SEO effort.

We view SEO as a fundamental strategy to optimize a website to enable it to rank in a search engine such as Google. However, in today's competitive business environment, a successful online strategy demands a firing on all fronts multi faceted approach. Thus we use and deploy a combination of search engine marketing m(SEM) strategies such as Google AdWords, Google Display Network Marketing (GDN), Google Re-marketing to further promote and increase visibility of your website, business and brand.

Search engine keyword rankings are based on a variety of factors such as the SEO-friendliness of your website and the level of competition of your industry. If there are a lot of websites targeting the same search terms, it usually may take longer time to rank into the first page of Google search engine results. While we can estimate how long it will take for your website to go up in page #1, we cannot predict exactly when a search engine will favour your website over a competitor. From our experience, in normal circumstances, we are able to get most, if not all of our clients target keywords ranked in the top page within a 3-4 month window.

Determining a cost to achieve your website ranking on Google search engine involve many factors that only a thorough audit, especially in the areas of technical and On-Page SEO compatibility can reveal.

However, instead of adopting myriad fees for different cases, we have opted for a fixed annual fee that covers the entire gamut of SEO work with much success.

The said fee will include initial consultancy, a thorough audit of your existing website for technical SEO ranking suitability, the necessary fixes required thereof, identification and evaluation of target keyword phrases, clear and thorough explanation of the salient SEO processes involved, forecast of deliverables, all complemented by scheduled reviews. We are aware of the huge disparities in fees charged by a raft of SEO outfits in the market. And all made worst by a mind numbing assortment of so called "packages". Some would require you to take on a second mortgage to pay for the privilege while others are suspiciously "cheap" you wonder how they make rent.

We do not ever take short cuts, even think of circumventing Google's algorithm by employing cheap and dirty tricks also known as black hat SEO which may harm your website's rankings or worst, getting your website blacklisted by Google. You would incur opportunity cost, money and time to repair the damage.la lot more m Online marketing initiatives like SEO need not be overly complicated. We suspect it is made out to be highly technical and abstract to justify outrageous fees. We charge a "middle of the road fee" that pays our efforts fairly and in return, you get the desired results. As Simple as that.

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