You’re probably reading this article because you want to know how Google ads will help your business reach new customers, whether it be finding potential clients or advertising your current services. Google AdWords is Google’s advertising platform comprising its specific keyword tool used to manage ads on Google search engine results page (SERP) and Google display network properties. This article will outline how using Google Ads can help your website stand out from others competing in the same industry segment and what to look out for when selecting an AdWords management company.
Google ads provide an excellent opportunity to attract new customers and grow your business. Google advertising is one of the most popular forms of pay-per-click (PPC) advertising. Google ads are relatively inexpensive compared to traditional offline marketing, such as print, radio or television advertising. Google also provides a re-marketing feature that collates audiences according to which pages they have viewed on your site. Here are the nine reasons that outline the benefits of Google Ads:
1. Your Website Will Benefit from Google Ads
Pay-per-click Google ads automatically improve your website’s targeted keywords, so you don’t have to guess what terms people use when searching for products or services like yours. Google ads can show up in Google search results based on keywords, topicality, geographic location, and google shopping campaigns.
Google ads can also help drive traffic to your website that according to specific keywords or product categories in Google search results. You can also display Google ads on Google-owned sites such as YouTube, Gmail, Google Search, and more.
2. Better targeting with Google Advertisements
oogle pay-per-click advertising is targeted, so you only spend money when someone clicks the your ad to visit your site. The person clicking the ad already expressed an interest in what you offer through their Google search query! This means that Google ads are a great way to get highly targeted traffic at a low cost compared with traditional offline advertising like print and broadcast advertising. So if you’re not currently doing any online marketing (or not getting good results), Google ads are a great way to get started.
3. Setting Up Google Ads Is Simple
Google ads are easy to set up. Google does most of the work for you by helping to determine keywords, matching Google search queries with your online business, setting bids, building text ad copy, and optimizing for conversions. Google has made it very simple to create Google ad campaigns, monitor performance using Google Analytics reports, and even optimize Google ads, so they perform better over time. You can also take advantage of Google remarketing lists which allow you to follow people around the web who have viewed specific pages on your website so you can continue reaching them through other Google-owned channels like Google Shopping or YouTube.
4. It's simple to keep track of Google Ads.
Google Analytics reports make it easy to monitor the number of clicks your Google ad is receiving so you can adjust bids for optimal ROI on each click. Google offers detailed reporting on Internet and mobile traffic, including which Google ads perform the best by keyword or placement. Google Ads are easy to monitor because Google Ads has a dashboard with an API to provide you with data for the Google Ads campaign. Google Advertising Platform allows Google advertisers to advertise on properties and the websites of Google’s content network. Google AdWords is a Google product that provides PPC advertising services to advertisers who create ad campaigns and manage their ad operations through its interface. The AdWords interface also provides the real-time performance data needed for marketing decisions through tracking, reporting, and analytics.
5. Google Ads Can Track Conversions for Maximum ROI
Since Google ads are crafted to a specific keyword or group of keywords you choose, Google allows you to track the number of conversions that result from each campaign, so you would know which keywords have been most influential in attracting new customers. This way, if one particular Google ad doesn’t get clicks, it won’t cost you anything since it will never get clicked on by users who aren’t interested in what your business offers. If another Google ad gets a lot of clicks from people who become customers, Google will automatically raise your bid price for these keywords, so Google ads are in play over time.
6. Google Ads Are Easy to Modify
Google ad campaigns are easy to add or remove keywords from, and Google ads can be easily modified with a few clicks via Google AdWords Manager. Google also manages all the details of how your different Google ads appear on other devices, so you don’t have to worry about coding. With Google pay-per-click advertising, you’ll get highly targeted traffic at a low cost compared with traditional offline advertising methods like print and broadcast advertising.
Modifying Google Ads is extremely easy. Google provides Google Ad Manager, which is a comprehensive Google Ads management platform. Google Ad Manager allows users to easily set budgets, filters, and bids for Google Search Network placements. Google Ad Manager can be used by business owners who want to manage their entire Google Ads account in one place or by agencies who have multiple clients running ads on Google’s platform.
7. You can now use Google AdWords to display your location to searchers.
You can show a Google Maps representation of your brick-and-mortar store with your AdWords ads by using Google Places in conjunction with AdWords. The simpler it is for consumers to find you, the more likely they are to come. On Google AdWords, Google lists all of the ads that you’ve created for Google’s search engine results pages. Google has four types of advertisements: text ads, product listing ads, Google Maps Ads, and classifieds. You can control how much you want to spend on your ad campaign by creating a daily budget and limiting the number of times your advertisement appears per day or during each session.
8. You may display your contact information using Google AdWords.
You would have seen ad extensions on advertisements, but you may not have understood how they function. Ad extensions make connecting with you way simpler by including additional contact information in your advertisements.
App downloads, site landing page links, reviews, previous page visits, and other ad extensions allow businesses like yours to improve their Google AdWords ads with phone numbers, addresses, app downloads, site landing page links, evaluations, and more. They’re blue and appear just below your ad description.
Extensions are particular advertisements that you may add to your ad to make it more relevant. Unlike sponsored stories, extensions do not cost anything extra to include in your ad. The same fee is charged for each click on an advertisement extension as for a headline. If someone dials you directly from your ad extension because they clicked on it, you’ll be billed for the resulting paid conversion (Yes, Google can track mobile phone calls across platforms.)
9. You can manage your budget using Google AdWords.
Your monthly cost is calculated based on a month’s average, so don’t worry if it varies from day to day. If you’re a small local business, you may be more accustomed to offline advertising techniques. If that’s the case, each advertisement you publish or run will cost you a specific fee. You’ve also probably been part of a contract in which you promised to put “X” number of advertisements on your website for “X” amount of money.
You may adjust your budget for each Google AdWords campaign at any time with AdWords. You may improve your outcomes by increasing ad spend if an ad is doing exceptionally well. If it’s performing poorly (lacks impressions, clicks, or conversions), decrease your advertising budget or end the campaign to test something. It’s that simple!
Conclusion
A Google AdWords advertising campaign can help you attract new customers. Google ads have the ability to target potential customers who are actively seeking your products or services. This is much more effective than traditional forms of marketing because Google Ads only show up when someone is looking for what you offer, meaning they’re much more likely to convert into sales opportunities. Google also provides many other product listings tailored to fit any budget and needs, making it an affordable option for small businesses on tight budgets and large companies with more extensive ad campaigns in lack of significant exposure. If this sounds like something you want to learn more about, contact us today! We would love to work with you one-on-one to help Google Ads help you in your marketing efforts.
