Frequent SEO Check Ups Ensure The Well-being Of Your Site & Marketing Goals Long Term
A good practice of conducting frequent SEO check ups is critical to sustain the long term goals of your SEO strategy. Learn the benefits, what it involves, and how to implement it in your organization. A SEO strategy should never be a “set and play” one. You may garner success early on but over the long term with Google tweaking their search algorithm, that success would soon dissipate. Hence frequent “finger on the pulse” is of paramount importance when you want to sustain a good SEO strategy for the long haul
Serious SEO practitioners must constantly take proactive steps (routine checks) to keep your site clean and operating smoothly to buffer against against external factors such as changes in search algorithm or changes in technology that’s affects technical SEO. If these checks and adjustments are done properly, you can be assured that your site’s long term success would be sustained. That translates too to sustained search traffic and conversions. Frequent SEO check ups would definitely bring about the following benefits:
On the other hand, if regular SEO check ups are not conducted, your site would likely lose its rankings eventually, which would lead to a lowered visibility. Needless to say, under such conditions, search traffic would dry up and along with it, loss of revenue to your business.
It is to be expected that sites would experience periods of high search traffic and vice versa. This is usually caused by algorithm updates that sometimes can cause wild fluctuations in rankings. There are some practical elements of SEO that we have no control over but there are practices and protocols that are at your disposal to help you withstand the vagaries of such algorithm update vagaries.
Basic SEO Check Up List
These are the most basic list when doing a routine SEO check up.
Deeper SEO Check Up Protocol
1. Properly written source codes
Google bots scrutinise the information and coding of your site. There are available sites that you can run your codes by such as search engine inspection tools and spider simulators. If some codes are not displayed or there are issues of page rendering because of faulty codes, the bots would pick on those and your ranking and traffic would likely fall.
The issue of duplicate contents is a site is a very common one. This is especially so when a site expands in size over time. Webmasters, instead of making the effort to develop unique and original contents, take information from the internet wholesale and input it into their site. This is a big no no with Google and the other search engines. Your site would be penalized by the demotion of your rankings and you would end up losing search traffic and revenue.
3. Responsive Web Design (Mobile-friendly Design)
Browsing via mobile devices is commonplace today. These mobile site visitors expect a pleasant browsing experience of your site. It is thus imperative that when new features or functions are added to your site, these have to be beta tested using mobile devices or appropriate simulators.
A SEO manager must coordinate well with a site developer where redirect loops are concerned. For example a SEO manager may add a redirect to a .htaccess file, while a developer adds their redirect as a header in the coding, and the server administrator handles them at a router level. Thus a redirect conflict is created which leads to poor user and bot index experience.
5. Website Architecture
A website’s architecture impacts navigations which in turn influences a visitor’s browsing experience. As the website grows in size with new features and functions added on, it is therefore important to frequently review the overall architecture of your website. The fundamentals of good design, layout, internal links, navigation paths, proper headers and footers must never be taken for granted.
Let us stress again
Nothing remains static especially within the search engine universe. Your site exist for the explicit purpose of of giving your users the best experience ever. These users undoubtedly determine the success or failure of your online marketing efforts. That is why routine SEO check ups are necessary to ensure that nothing is left neglected. By doing so, you satisfy the search algorithm of the Google bots and needless to say, meet the expectations of your users.
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