Your website literally tells us everything about your business. But before that happens, your website must first have visibility. The best place to get high visibility? Google. A huge consideration when deciding to revamp your website must be its SEO friendliness.
Whether a website is SEO friendly or not carries a big impact on the SEO rankings on search engines like Google and the smaller search engines.
What are the factors that contribute to a SEO friendly website?
Browsing the Internet is no longer limited to using a desktop computer monitor. Tablets and smart devices of all types of screen sizes are commonplace today. In fact browsing the Internet via smart devices have surpassed that of desktop monitors. It is therefore critical for websites to attain organic rankings on mobile devices. It only makes perfect sense to make sure that your website is developed with a mobile friendly web interface. A responsive web design (RWD) saves you the hassle of having to create multiple renders to suit different screen sizes for desktop monitors, tablets and smart phones.

It has to be responsive
Browsing the Internet is no longer limited to using a desktop computer monitor. Tablets and smart devices of all types of screen sizes are commonplace today. In fact browsing the internet via smart devices have surpassed that of desktop monitors. It is therefore critical for websites to attain organic rankings on mobile devices. It only makes perfect sense to make sure that your website is developed with a mobile friendly web interface. A responsive web design (RWD) saves you the hassle of having to create multiple renders to suit different screen sizes for desktop monitors, tablets and smart phones.

Include more Texts, not just Images
Although search engines like Google crawls onto different contents (graphics and text), text has remained the most important element for search optimization. This is where content marketing kicks in. You need to let Google know what your business is all about, provide descriptive information about your products or services and all done in an organized and easy to navigate manner. It’s true that pictures as they say tell a thousand words but Google would like to see those words too. The goal is to design a website that is aesthetically pleasing with good images that are complemented with equally good text contents.

Optimizing Images
Images are, without doubt, the “crowd puller” of a website. But they have to be optimized too with supporting relevant keyword phrases to engender better search presence. Not only that, a correctly optimized images stands a much higher chance of appearing in Google Images.

Navigation Structure
A website with a well thought out navigation structure would motivate its visitors to linger longer and promote better call to actions. Websites must have a clear hierarchy, site links, categories, drop downs, footer links and text links to make it convenient for its visitors to browse easily.
The above factors when implemented properly would ensure that your website visitors, no matter what device they use, would have a pleasant browsing experience which in turn would increase your opportunities to convert them to customers. Just as importantly, Google and the other search engines favour a SEO friendly website.
For a detailed discussion and understanding of this subject, get in touch with us at enquiry@simple-seocompany.com