Reasons Why Your Small Business Needs a Website

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These days, if you run a business in Malaysia and no matter how small, you need a website. In fact, you have to. A website should not be an afterthought. It should be the centrepiece of your business branding and therefore all care and thought should go into it.

Below are four reasons why you should engage a web design company and having a website for your business is so important.

Your website is essentially your online brochure

Your website , if done right, becomes a very powerful communication tool between you and your customers. It gives you the opportunity to differentiate yourself from your competitors. It can serve as an online brochure for potential clients with product information, prices, images, and even videos that showcases your products or services are. This allows your potential customers to browse at leisure and arrived at a informed buying decision. By having all of this information on-site, you can show your customers that you’re up-to-date and reliable.

Increased visibility

When search engine optimization (SEO) is applied on your website it stands a good chance to be ranked well in a search engine’s search engine results page (SERP) when a search query related to your products or services is made. Having a great website is pointless if it is not ranked in the search engines like Google and the smaller ones. Your website becomes a potential destination when searchers find its on a search engine results page. It is therefore imperative that your website be ready with the type of information that a potential customer would be looking for. The world we live in a very different from the past. A brick and mortar business’ visibility is no longer so much restricted by its physical locality. Consumers today search for products and services information via the Internet and with the popularity of e-commerce, the playing level is pretty level. A ranked website certainly enhances visibility and to a much wider audience from literally everywhere.
 

Build engagement

Your website is a very dynamic asset that allows you to communicate with your customers in many ways. For example, you can engage them via an email newsletter on your latest products, promotions, product applications etc. Or you may solicit feedback, conduct surveys to feel the pulse of your customer base. It is no longer just about hits, eyeball or traffic coming to your website but it should be about engagement with your site’s visitors. Buyers are spoiled for choice. A positive engagement goes a long way towards building trust, confidence and goodwill with your customers.

Build brand awareness

Websites are a great way to get your name in front of the general public, even if they aren’t actively looking for what you have to offer. For example, anyone who has a passing interest in computers may simply Google ‘cheap laptops’ at some point when researching to buy a new computer or mobile device. If you happen to be one of the top results on the page when someone does this search, then chances are you’ll get a steady stream of potential customers coming through looking at the products and prices listed on your site. Having a website can help raise search visibility and brand awareness within certain communities – this is called ‘SEO’, which stands for Search Engine Optimization. You just have to ensure that your website is well optimized for search engines in order to get results.

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