These days, if you run a business in Malaysia and no matter how small, you need a website. In fact, you have to. A website should not be an afterthought. It should be the centrepiece of your business branding and therefore all care and thought should go into it.
Below are four reasons why you should engage a web design company and having a website for your business is so important.
Your website is essentially your online brochure
Your website , if done right, becomes a very powerful communication tool between you and your customers. It gives you the opportunity to differentiate yourself from your competitors. It can serve as an online brochure for potential clients with product information, prices, images, and even videos that showcases your products or services are. This allows your potential customers to browse at leisure and arrived at a informed buying decision. By having all of this information on-site, you can show your customers that you’re up-to-date and reliable.
Your website is a very dynamic asset that allows you to communicate with your customers in many ways. For example, you can engage them via an email newsletter on your latest products, promotions, product applications etc. Or you may solicit feedback, conduct surveys to feel the pulse of your customer base. It is no longer just about hits, eyeball or traffic coming to your website but it should be about engagement with your site’s visitors. Buyers are spoiled for choice. A positive engagement goes a long way towards building trust, confidence and goodwill with your customers.
Build brand awareness
Websites are a great way to get your name in front of the general public, even if they aren’t actively looking for what you have to offer. For example, anyone who has a passing interest in computers may simply Google ‘cheap laptops’ at some point when researching to buy a new computer or mobile device. If you happen to be one of the top results on the page when someone does this search, then chances are you’ll get a steady stream of potential customers coming through looking at the products and prices listed on your site. Having a website can help raise search visibility and brand awareness within certain communities – this is called ‘SEO’, which stands for Search Engine Optimization. You just have to ensure that your website is well optimized for search engines in order to get results.