You are currently viewing Why is Search Intent Important for SEO

What is Search Intent?

The purpose of an online search can be characterized as a search intent. It can also be described as the intent or motivation of your audience. We all have a reason when we do an online search. And with this in mind, Google consistently tweaks its search algorithm to determine people’s intentions when they make an online query. Naturally Google wants to render better and more matching search results. Understanding search intent is critical to helping you get better leads and conversions. Just having high traffic is not enough. The high traffic has to yield better leads.

What are The Types of Search Intent?

Among others, there are four distinct search intents.

Informational Intent

People rely on the Internet to get information for literally everything. They have specific questions and Google's increasingly intuitive algorithm would match the searcher's intent accordingly. For example, when you search a particular food item, Google would also show you how to recipes, videos and images to give you a comprehensive search result.

Navigational Intent

People with this intent wants to visit a particular website. It takes time for your website to gain widespread recognition before people would search for your website directly.

Transactional Intent

A very common and prevalent intent is to search and browse the web to buy something. Quite often this intent is a follow up action after and informational search intent.

Commercial Investigation Intent

This is a combination of informational and transactional intent. It's common for people to do their pre purchase research of a particular item before they make a final decision to buy. It is literally a purchaser doing investigative work to ensure he makes the right purchase decision.

There another intent that works both ways between you and your targeted audience. The keywords used in a search query is an indication of a searcher’s intent. The search phrase would typically have words like “buy”, “near me” “product names”, “how to”, “where” etc. These are connected informational and transactional type keywords. Seek information and then buy scenario.

For a detailed discussion and understanding of this subject, get in touch with us at