These days, almost everyone owns a mobile phone or a tablet. And a many number in the world has access to the Internet. Browsing the net has occupied a good amount of our walking hours. It would therefore make perfect sense for businesses owners to have their websites rendered in a mobile friendly platform (responsive web design) to facilitate a great browsing experience for these deluge of mobile phone users. On the other hand, if your website is not mobile friendly, users would very likely give it a miss. In an age where websites compete for traffic, it is undeniable that users would prefer fast loading websites and vice versa.
Here are a few reasons why you should go for having a website that is both fast and mobile friendly:
Create A Good Impression For Your Brand
When your website loads fast, you have already created a favourable impression for your business and brand. Acceptance factor is immediately established with the visitor. In a nut shell, you are off to a good start. It shows you bothered with prioritising user experience. These factors are usually taken for granted but they all add up to differentiating you from the rest of the pack.
Better User Experience
A good user experience would likely motivate a visitor to linger in your website for a longer time. Call to actions are also more prone to happen which means sales conversions. A positive user experience literally sets the stage for good outcomes like better absorption of your content info, trust, goodwill and confidence would be established. Visitors would remember or refer your website the next time your products or service are in their crosshairs.
Improved Search Visibility
It is an undeniable fact that Google prioritises Responsive Web Design (mobile friendly) websites over websites that are not. Thus, a mobile friendly website would, in all likelihood, rank above one that is not. This factor is not to be trifled with because 94% of the world organic search traffic hailed from Google. In recent years, Google, predominantly, uses the the mobile version of the content for indexing and ranking. Better rankings lead to higher visibility which inevitably means driving more search traffic to your site.
Here in Malaysia, businesses are clamouring for better visibility on the Internet. The need for quality search traffic from Google and the other search engines has been most intense. Businesses in Malaysia are not just facing local competition, but with the borderless world that we live in now, fending off competition from the region is another serious endeavour. It is therefore critical that you engage the services of a professional web design company to articulate for you the best mobile (responsive web design) website ready for the fight to top exposure and search traffic.