{"id":207,"date":"2021-10-14T12:38:01","date_gmt":"2021-10-14T04:38:01","guid":{"rendered":"https:\/\/www.simple-seocompany.com\/resource\/?p=207"},"modified":"2021-11-10T14:25:51","modified_gmt":"2021-11-10T06:25:51","slug":"how-to-implement-international-seo","status":"publish","type":"post","link":"https:\/\/www.simple-seocompany.com\/resource\/how-to-implement-international-seo\/","title":{"rendered":"How to Implement International SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"207\" class=\"elementor elementor-207\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc09dc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc09dc5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2d501a\" data-id=\"b2d501a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7905e20 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7905e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First, ask ourself the following questions:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f6905 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"57f6905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Do you wish to attract customers in one or more countries outside of your own?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Do these customers speak different languages?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Do you want to rank in Google in other countries to test acceptance of your products\/services?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Do you want to grow your regional\/global presence?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab5e992 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab5e992\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-293ed2c\" data-id=\"293ed2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b35f846 elementor-widget elementor-widget-text-editor\" data-id=\"b35f846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your answer is yes to the above, then you would require\u00a0<a href=\"https:\/\/www.simple-seocompany.com\/\" target=\"_blank\" rel=\"noopener\">international SEO<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb1bae2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb1bae2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7d2f25\" data-id=\"a7d2f25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36caf05 elementor-widget elementor-widget-heading\" data-id=\"36caf05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is International SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bee4365 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bee4365\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce0d968\" data-id=\"ce0d968\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd5ee71 elementor-widget elementor-widget-text-editor\" data-id=\"fd5ee71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>International SEO simply means optimising your website to attain better search presence for people who are in different countries and may speak different languages.<\/p><p>Help Google help you: Google tries matching search results to the language and location of the searcher. Special signals that you add to your website would help Google determine the content suitability of your website for a searcher who is in a particular country or whose search is in a specific language.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9ca6fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9ca6fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-923a786\" data-id=\"923a786\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bff7a59 elementor-widget elementor-widget-heading\" data-id=\"bff7a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Steps to International SEO implementation on your website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9106926 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9106926\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6403b6\" data-id=\"b6403b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9329d76 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"9329d76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ace5f31\" data-id=\"ace5f31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39c7880 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"39c7880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tDetermine Your International Content\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd1fd8 elementor-widget elementor-widget-text-editor\" data-id=\"3bd1fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you optimizing to engender search results based on language only or are you geo-targeting as well? Having a language option in your website allowing searchers to choose their preferred language would be an immediate first step. Your can also customize your target content by country and language choice. This can be done by having separate websites for your customers in your target countries.<\/p><p>Once you have made a determination of your international content, your will next have to work on the structure of your website for international SEO. The idea is not to be over ambitious and target every country imagine. Instead identify the countries that are generations a lot of links or traffic to your site. There are tools available that you can use to check what countries are driving traffic to your site. Google Analytics also provide a feature to show you what languages your users speak.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ae3928 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"1ae3928\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f3089a6\" data-id=\"f3089a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454bf15 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"454bf15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tGet an International SEO- friendly URL\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df69f0 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8df69f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"255\" src=\"https:\/\/www.simple-seocompany.com\/resource\/wp-content\/uploads\/2021\/10\/international-seo2.jpg\" class=\"attachment-large size-large wp-image-1253\" alt=\"international-seo2\" srcset=\"https:\/\/www.simple-seocompany.com\/resource\/wp-content\/uploads\/2021\/10\/international-seo2.jpg 600w, https:\/\/www.simple-seocompany.com\/resource\/wp-content\/uploads\/2021\/10\/international-seo2-300x128.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b93835 elementor-widget elementor-widget-text-editor\" data-id=\"1b93835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a geo-targeting (location specific) strategy, you have to help Google figure out which of your pages to show searchers in different countries by using the appropriate URL structure. There are a couple of ways to this strategy. You can either set up a whole new website for each target country, which can be a costly and high maintenance exercise, or you can implement a sub-directory structure to your existing website. There are pros and cons to either approach for international SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-40d9072 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"40d9072\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b0df867\" data-id=\"b0df867\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47e63f6 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"47e63f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tUse a sub-directory\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae16bd elementor-widget elementor-widget-text-editor\" data-id=\"1ae16bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adding a sub-directory for each country to your main website: Create a folder for each target country labeled with that country\u2019s two letter ISO code. For example, to signal content targeted at people in Singapore, your sub-directory would look like this:\u00a0<a href=\"http:\/\/website.com.sg\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/website.com.sg&amp;source=gmail&amp;ust=1634257317112000&amp;usg=AFQjCNF2tRrAwLK5PJ5dGoUomzuySXJ6iQ\">website.com<span class=\"gmail_default\">\/<\/span>sg<\/a>.<\/p><p>A sub-directory approach is a simpler and cost effective approach. It is easy to set up and maintain. Only one website domain is required and the hard earned<span class=\"gmail_default\">\u00a0<\/span>authority you earned for that domain applies site wide. Yes, a sub-directory<span class=\"gmail_default\">\u00a0<\/span>approach for international SEO is second best than if you were to develop a<span class=\"gmail_default\">\u00a0<\/span>website dedicated only to that country. This approach is however less feasible if<span class=\"gmail_default\">\u00a0<\/span>you are looking at international SEO for multiple countries. A good example of a<span class=\"gmail_default\">\u00a0<\/span>website using sub-directories is\u00a0<a href=\"http:\/\/apple.com\/uk\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/apple.com\/uk&amp;source=gmail&amp;ust=1634257317112000&amp;usg=AFQjCNHmRSNOm57yn-OqpOz0KqxSFRsMmw\">apple.com\/uk<\/a>\u00a0for their users in the Unite<span class=\"gmail_default\">\u00a0<\/span>Kingdom.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e382c83 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"e382c83\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1e68042\" data-id=\"1e68042\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce0a7e6 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"ce0a7e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tUse a Separate Website For Each Country\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314013c elementor-widget elementor-widget-text-editor\" data-id=\"314013c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Usually companies with huge resources, aka deep pockets, choose to set up a separate website for visitors from each targeted country. This is called a local country code top-level domain (ccTLD). A ccTLD for your users in Singapore would look like this:\u00a0<a href=\"http:\/\/website.sg\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/website.sg&amp;source=gmail&amp;ust=1634257317112000&amp;usg=AFQjCNEzSVairbYu85ZNYWJA4yaKP68H9Q\">website.<span class=\"gmail_default\">com.<\/span>sg<\/a>. By using a local country top level domain (ccTLD), you are essentially offering the most powerful\u00a0<span class=\"gmail_default\">country signals<\/span>\u00a0to se<span class=\"gmail_default\">arch\u00a0<\/span>engines for international SEO. Just as importantly, you are signalling your dedication to that country\u2019s audience. But you have to bear in mind that maintaining separate websites for different countries is an expensive and resource demanding exercise.<\/p><p>Note: China is a different kettle of fish altogether. It is extremely challenging to rank in Baidu if you do not use a .cn top level domain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-741befd elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"741befd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-852954a\" data-id=\"852954a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47dc456 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"47dc456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tUse A Subdomain For International SEO\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c56d8 elementor-widget elementor-widget-text-editor\" data-id=\"02c56d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using a subdomain on your website is another alternative you can employ for international SEO. However, there are some disadvantages. The international SEO signal would be weaker compared to a dedicated country domain. This is because it would be more difficult to take advantage of the authority of the main domain for sub domains than for subdirectories. Debate is ongoing, with most veering toward the belief that pages on a subdomain. There is also the belief that a subdomain would possibly dilute the authority of the root domain.<\/p><p>A way to see which countries your competitors are getting traffic from is to use Alexa to run a Site Comparison to determine your top ten competitors. When you come across a competitor getting a lot of traffic from one of your target countries, you can then check their international SEO tactics for that country.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0df4202 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"0df4202\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-74d841f\" data-id=\"74d841f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad5a3da elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"ad5a3da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tLanguage Targeting Using Hreflang Tags\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7b3ea elementor-widget elementor-widget-text-editor\" data-id=\"8a7b3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hreflang tags are small snippets of code embedded on websites with contents displayed in multiple languages. This is to aid search engines like Google to marry the correct language with the searcher. For example, German speakers would see your German content and so on and so forth. Search engines like Google would intuitively rely on clues like the user\u2019s search history, location, the originating Google domain used to render most matching search results.<\/p><p>The hreflang tag is most useful when providing translations of your content in either subdirectories or subdomains. This is especially critical to prevent miscues where different page versions complete against each other in the search results. If you are deploying separate domains (ccTLDs)\u00a0<span class=\"gmail_default\">to<\/span>\u00a0your websites, then a Hreflang tag is unnecessary.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-842909a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"842909a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"255\" src=\"https:\/\/www.simple-seocompany.com\/resource\/wp-content\/uploads\/2021\/10\/hreflang-tags.jpg\" class=\"attachment-large size-large wp-image-1249\" alt=\"hreflang-tags\" srcset=\"https:\/\/www.simple-seocompany.com\/resource\/wp-content\/uploads\/2021\/10\/hreflang-tags.jpg 600w, https:\/\/www.simple-seocompany.com\/resource\/wp-content\/uploads\/2021\/10\/hreflang-tags-300x128.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da5f50 elementor-widget elementor-widget-heading\" data-id=\"1da5f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to use Hreflang Tags<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5a884 elementor-widget elementor-widget-text-editor\" data-id=\"7e5a884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It would be safe to assume that international content is usually a translation of<span class=\"gmail_default\">\u00a0<\/span>English language pages. Different language versions, using similar URL, of the<span class=\"gmail_default\">\u00a0<\/span>same page would therefore be created. Without using Hreflang tags, these<span class=\"gmail_default\">\u00a0<\/span>versions could compete with each other in the search results. Thus to avoid this, a<span class=\"gmail_default\">\u00a0<\/span>Hreflang tag should accompany each version of a URL throughout your website.<span class=\"gmail_default\">\u00a0<\/span>Each Hreflang tag should specify the country and language of users and is placed<span class=\"gmail_default\">\u00a0<\/span>after the URL. For example, \u201car-AE\u201ddenotes Arabic language for Arabic speakers in<span class=\"gmail_default\">\u00a0<\/span>the United Arab Emirates and so on and so forth.<span class=\"gmail_default\">\u00a0<\/span>In a situation where your main page either automatically redirects users based on<span class=\"gmail_default\">\u00a0<\/span>their locations or where a language option is available, you may then need an x-default hreflang tag. This is done to \u201csignal\u201d to Google that this page does not<span class=\"gmail_default\">\u00a0<\/span>intend to target any specific language or location and is thus the default page<span class=\"gmail_default\">\u00a0<\/span>because no other page is more suitable to answer the search query.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-300273b elementor-widget elementor-widget-heading\" data-id=\"300273b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where to insert Hreflang tags<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deeab98 elementor-widget elementor-widget-text-editor\" data-id=\"deeab98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hreflang tags can be inserted in:<\/p><ol><li>In the source code header of each page\u00a0<\/li><li>In the HTTP header of each page<\/li><li>In your sitemap<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9343ef1 elementor-widget elementor-widget-text-editor\" data-id=\"9343ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Note: Choose one of the above options and be sure to insert your Hreflang tags<span class=\"gmail_default\">\u00a0<\/span>only in your chosen pages throughout your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bc1f1b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"bc1f1b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fb6856\" data-id=\"1fb6856\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47d843c elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"47d843c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tThe More Signals For Your International SEO The Better\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af79c1e elementor-widget elementor-widget-text-editor\" data-id=\"af79c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The more you know of your users in your target country or target language would serve the interest of your international SEO better. It would help in localising your content in support of your international SEO. While Google has the lion share of the search market, you would be well served in your international SEO initiatives to understand nuances of the other prominent ( in their markets) search engines like Baidu (China) or Yandex (Eastern Europe) if your presence is to be felt there.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e28124 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"2e28124\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-abfbb42\" data-id=\"abfbb42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a141e64 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"a141e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tDevice Preferences of Your Target Audiences\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f61acbb elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f61acbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"255\" src=\"https:\/\/www.simple-seocompany.com\/resource\/wp-content\/uploads\/2021\/10\/device-preference.jpg\" class=\"attachment-full size-full wp-image-1263\" alt=\"device-preference\" srcset=\"https:\/\/www.simple-seocompany.com\/resource\/wp-content\/uploads\/2021\/10\/device-preference.jpg 800w, https:\/\/www.simple-seocompany.com\/resource\/wp-content\/uploads\/2021\/10\/device-preference-300x96.jpg 300w, https:\/\/www.simple-seocompany.com\/resource\/wp-content\/uploads\/2021\/10\/device-preference-768x245.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8463bc elementor-widget elementor-widget-text-editor\" data-id=\"e8463bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Always make sure that your contents can be seamlessly consumed via the most<span class=\"gmail_default\">\u00a0<\/span>popular devices used by people out there. This promotes usability and better user<span class=\"gmail_default\">\u00a0<\/span>experience which in turn would have a positive impact on your international SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0cd2a7c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"0cd2a7c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fb050f2\" data-id=\"fb050f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bb086d elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"9bb086d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tLocalise, Localise, Localise\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4542b8 elementor-widget elementor-widget-text-editor\" data-id=\"f4542b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You have to relate to your audience wherever they are. Hence, in geo-targeting, it<span class=\"gmail_default\">\u00a0<\/span>makes sense to relate to your market of choice with the right local signals such as:<\/p><ul><li>use the preferred language of your audience<\/li><li>insert yourself in their popular social media platforms<\/li><li>have your prices in local currencies<\/li><li>if you have local offices, provide relevant contact info<\/li><li>use contents, and whatever cultural touches that speaks to your audience\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46e4ec0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46e4ec0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4ab991\" data-id=\"a4ab991\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afa1f7 elementor-widget elementor-widget-text-editor\" data-id=\"5afa1f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For a detailed discussion and understanding of this subject, get in touch with us at <a href=\"mailto:enquiry@simple-seocompany.com\">enquiry@simple-seocompany.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>First, ask ourself the following questions: Do you wish to attract customers in one or more countries outside of your own? Do these customers speak different languages? Do you want to rank in Google in other countries to test acceptance of your products\/services? Do you want to grow your regional\/global presence? If your answer is 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