Google Ads (formerly Google AdWords) is an online advertising solution offered by Google that businesses use to promote their products and services on Google Search Network, YouTube, and other sites (aggregated under Google Display Network) across the web as paid search listings. These online advertisements come under Google's pay-per-click (PPC) pricing model.
There are three basic types of Google Ads:
These are the text ads you see appearing at the very top of your search engine results page , whenever you search for something on Google.