A string of HTML code that helps search engines understand the type of content that exists on a webpage.
A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the Internet.
Search Engine Marketing (SEM)
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
Search Engine Optimization (SEO)
Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Search Engine Results Page (SERP)
The list of websites you receive upon entering a keyword string query into a search engine.
SEO Visibility is a metric compiled by Searchmetrics based on several relevant search factors that is used to calculate how visible a website is in a search engine's organic result.