Website & SEO Glossary

  • .htaccess
  • 404 Error Message
    The website hosting server will typically generate a "404 Not Found" web page when a user attempts to follow a broken or dead link.

  • Above the Fold
    This term refers to everything the user sees upon viewing a website in their browser prior to scrolling further down the page.
  • Alt Text
    Alt text (alternative text), also known as "alt attributes", "alt descriptions" are used within an HTML code to describe the appearance and function of an image on a page.
  • Anchor Text
    Anchor text is the visible characters and words that hyperlinks to another document or location on the web.

  • Backlink
    A backlink for a given web website is a link from some other websites linked back to your website.
  • Black Hat SEO
    Black hat SEO refers to a set of practices and deliberate manipulation that are used to increase a site or page's rank in search engines through means that violate the search engines' terms of service.
  • Blog
    A blog (a shortened version of "weblog") is an online journal entry on specific topics or subject matter that is regularly updated.
  • Bounce Rate
    It represents the percentage of visitors who enter the site and then leave rather than continuing to browse other pages within the same website.

  • Cache
    Caching enables faster page load times by storing information more efficiently.
  • ccTLD
    "cc" stands for country code when dealing with top level domains (TLD). Typical TLD is .com but websites in the Malaysia, for example would be while in Singapore is
  • Click Through Rate (CTR)
    Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page.
  • Content Management System (CMS)
    A content management system (CMS), is software that helps users create, manage, and modify content on a website without the need for specialized technical knowledge.
  • Cost Per Click (CPC)
    Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.
  • Crawl
    Crawl pertains to when a search engine software reviews your website, its code, its content, etc. to index and understand how it relates to keywords.
  • CSS
    This stands for Cascading Style Sheet (CSS). CSS is used to manage font styles, layout and other aspects of a web design.

  • Domain Authority (DA)
    Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
  • Drop Down Menu
    A drop-down menu is a menu that offers a list of options to help visitors find specific pages or features on your website.
  • Drupal
    Drupal is a free, open-source Content Management System (CMS), written in PHP. Drupal is the 3rd most popular CMS behind WordPress and Joomla.
  • Duplicate Content
    This is a situation where the same content is being found in at least two places on a website. If your website is being flagged for duplicate content, this can negatively affect its SEO and search engine rankings.
  • Dynamic URL
    A dynamic URL is an URL that results from the search of a database-driven web site. Dynamic URLs are the URLs that are generated by a server or a content management system and are not easy to remember often with symbol such as &%#@*. A dynamic URL is not search engine friendly.

  • E-commerce
    Electronic Commerce. E-Commerce or Electronic Commerce means buying and selling of goods, products, or services over the Internet. Online stores like Amazon and Shopee are examples of E-commerce platforms.

  • Sample
  • Google Ads (Formerly Known as Google AdWords)
    Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear on top of Google's organic search results.
  • Google Algorithm
    Google search algorithm is a complex system that allows Google to index, rank and return the most relevant search result for a certain search query. The whole ranking system consists of multiple algorithms that consider various factors such as quality, relevance or usability of the page.
  • Google Analytics
    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
  • Google My Business
    A platform through which business owner can insert relevant information and have it appeared in a search engine results page. Information may include address, operating hours, website, phone number, and photos.
  • Google Search Console
    Google offers these tools to fix errors on websites and improve search engine rankings.

  • Hamburger Menu
    A hamburger menu is an icon that is stacked lines to indicate that the website's menu is accessible there. These are commonly used in responsive web design to allow for an easy way to incorporate the menu into the design on mobile devices.

  • Impression
    Typically used when referring to paid advertising. An impression is counted each time an ad is visible on a page thus referring to when an ad is seen.
  • Internal Linking
    An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain.
  • Internet Marketing
    Internet marketing is the process of promoting a business or brand and its products or services over the Internet using tools that help drive traffic.

  • Joomla
    Joomla! is an open-source content management system written in PHP offering many extensions to additional features to a website.

  • Keyword Stuffing
    "Keyword stuffing" refers to the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google search results.
  • Keywords
    These are target phrases that people enter into search engines. Understanding the best keywords that will drive traffic to your website is very important. Keyword analysis is the process of researching and determining what keywords are most relevant to your business by reviewing how often phrases are searched for and how competitive they are.

  • Link Building
    Link Building is the process of obtaining backlinks from relevant websites.
  • Long Tail Keywords
    Common or broad keywords typically have more competition thus making it difficult to rank high for. By targeting SEO towards long tail keywords, it makes ranking high easier for terms that are more specific to your organization. Users from these search queries will be more qualified and will allow ranking higher to be easier.

  • Meta Description
    Meta description is the text that is describing the contents of the page and why a user should visit the page. Meta descriptions are displayed in search engine results pages (SERPs) below the page title.
  • Meta Title
    Meta title is the title of a page that is almost always used in search engine results. It's a very important part of SEO as search engines determine whether a page is relevant to certain users' search queries. Title tags in SEO are also used to attract users' attention, they help to understand what information will be displayed on the page.
  • Mobile-first Indexing
    Mobile-first indexing means Google predominantly uses the mobile version of your website for indexing and ranking. Historically, Google primarily used the desktop version of a website when evaluating the relevance of a page to a user's query. Since the majority of users now access Google Search with a mobile device, Google robots primarily crawls and indexes mobile version of your website.

  • Navigation Menu
    The website navigation pertains to the menu at the top of a website. For example, a website navigation menu may consist of Home, About, Product/Services and Contact page.

  • Page Authority (PA)
    Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
  • Pages Per Session
    The average number of pages viewed during one session.
  • Pageviews
    The total number of pages viewed on a website.
  • Pay Per Click (PPC)
    An Internet marketing strategy in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.

  • Responsive Web Design (RWD)
    Responsive web design is an approach to web design that makes web pages render well on a variety of devices or screen sizes.
  • Robots.txt File
    This file allow /prevents web robots such as Googlebot to access all or parts of your website which is publicly viewable.

  • Schema Markup
    A string of HTML code that helps search engines understand the type of content that exists on a webpage.
  • Search Engine
    A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the Internet.
  • Search Engine Marketing (SEM)
    Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
  • Search Engine Optimization (SEO)
    Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
  • Search Engine Results Page (SERP)
    The list of websites you receive upon entering a keyword string query into a search engine.
  • SEO Visibility
    SEO Visibility is a metric compiled by Searchmetrics based on several relevant search factors that is used to calculate how visible a website is in a search engine's organic result.
  • Session
    A session is counted each time a user visits a page on your website. The session continues to be counted unless the user becomes inactive for 30 minutes or leaves your website.
  • Sitemap
    A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files: for example, when the page was last updated and how often the page is changed.
  • Social Media Marketing
    Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
  • SSL Certificate
    A data file that is added to a web server to ensure a secure connection and allow browsers to use an HTTPS protocol.
  • Subdomain
    A subdomain is an additional part to your main domain name. Subdomains are created to organize and navigate to different sections of your website. You can create multiple subdomains on your main domain. For example:

  • Template
    A template file manages and displays multiple pages. This allows for making changes easily to many pages. The different components of a template file include the display of specific content and layout.
  • Top Level Domain (TLD)
    TLD or Top-Level Domain would be .com in the following example URL -

  • URL
    A URL incorporates the domain name, along with other detailed information, to create a complete address (or "web address") to direct a browser to a specific page online called a web page.

  • White Hat SEO
    White hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service.
  • WordPress
    WordPress is one of today's most popular content management system.



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